Novus Biologicals announces the release of their new and improved website

Novus Biologicals launched their fourth generation website early this month.  This site, built by SpireMedia, boasts many new and improved features, as well as a new look and faster web speed.

Novus contracted with Biovista Inc. to drive its web-based Novus Explorer system.  Biovista's BEA literature mining platform is used to power Novus Explorer, a free new service that Novus Biologicals is offering to visitors. Driven by BEA, Novus Explorer allows site visitors to identify genes that are related to proteins, pathways and diseases of interest to them, and from these, browse Novus products that have been reported in the literature to work well in experiments with those genes.

“We are very pleased that Novus selected our BEA platform to drive this exciting new service,” said Aris Persidis, Ph.D., President of Biovista. “The flexibility of our BEA platform has allowed us to put together in a relatively short amount of time this custom solution which meets Novus’ criteria for useful information provision coupled with specifics from Novus’ own line of products”, Dr Persidis added.

“Novus is glad to have selected Biovista’s proven technology to support a service we hope will be of use to our site visitors and existing customers”, said Padgett, CEO of Novus. “With Novus Explorer we aim to offer a free service that will help researchers better understand their problem space and at the same time enhance the user experience of our site visitors. Biovista’s BEA platform was a solution we found quite promising and we will be looking forward to our visitors comments,” Padgett added.

Additional new features of the Novus site include a full site search, enhanced product search with parametric filters, tabbed datasheets which display detailed product information and gene relationships, geo-targeted pricing and availability, a promotions page, the Novus Rewards program, and Watch List functionality which allow users to receive email updates when data is added to products of interest and customer reviews.

Release Date: 
Monday, January 4, 2010 - 07:00